Following the major design, user access and user flow updates of version 3.0.0, a full UX review was undertaken on the updates and further minor improvements made, factoring in testing and user feedback. Further changes to the campaign flow were implemented in both front- and back-ends, and improvements were made to key integrations.
Campaign versioning updates in FM BE
new implementation for campaign tables
updates to API for campaign flow
Campaign reporting improvements
Improved auto-estimate flow with additional versioning across segment, campaign and channel
user changes (i.e. creation of new version) prompts estimate request on save
auto-estimate still mandatory on initial version save
Campaign Summary and Tables UX redesign
Profile Summary UX redesign
FunnelAnalyst integration
Rather than utilise an ever-expanding campaign history field, campaign versions are now defined as separate line items, providing a better basis for versioning and associated functionalities. This update had impact upon the campaign flow and thus extensive API updates were implemented also.
With differences in channel activations, reporting views were incrementally improved to facilitate better information display.
While the auto-estimate was included in version 3.0.0, the flow was improved to allow users to bypass the auto-estimate feature for minor updates to segments, campaigns and activations. Please note, auto-estimate will still run for the initial save to ensure that the required estimate is in place for any further step in the campaign flow. With this update, however, new mechanisms to ensure that the required version estimates are accomplished are in place for each step of the campaign flow (for example, a campaign estimate will be initiated if required when the user initiates an activation estimate).
Following consultation over the FM3.0.0 designs, further work was done to improve the user experience of the user interface, particularly in information display, for the campaign and profile areas. Further work will be completed throughout the version 3 releases.
To compliment the dashboard management capabilities implemented in the BE for the previous version, a new user interface was introduced to the FunnelManager application to allow for admins to control individual user access to FunnelAnalyst dashboards. While the current FunnelAnalyst integration covers only Quicksight dashboards, further integrations will be added throughout the version 3 release cycle.
Release: March 2022