FunnelManager’s Campaign Builder provides end-to-end management of the campaign data flow, incorporating audience segmentation, data usage permissions and channel activation.
Following a three-step setup, Campaign Builder is split into the following sections, with relevant topics listed beneath:
Create Segment - how to complete the initial setup of a data segment
Segment Management - how to manage the segment as part of the campaign flow
Create Campaign - how to complete the initial setup of a campaign audience, including offer creation
Campaign Management - how to manage the campaign as part of the campaign flow
Create Activation - how to complete the initial setup of a channel activation
Activation Management - how to manage the activation as part of the campaign flow