Overview

Why have we created this service?

We created this cloud SaaS platform solution to help companies …

• Increase First-Party Data Quality & Reach: Overcome browser restrictions and ad blockers by leveraging real-time identity resolution across channels, devices, and domains.

• Maximise Marketing Outcomes and Conversions through Unified Customer Journeys: Implement a Unified Marketing Identifier to synchronise user interactions and create seamless, personalised experiences in an omnichannel environment.

• Future-Proof Data & Analytics Infrastructure: Leverage your existing investments in data warehouses and data lakes to power real-time marketing and analytics, ensuring long-term scalability and efficiency.

How does it work?

We establish the best possible 1st party cookie link to all of your users' devices, not limited by browser restrictions and ad blockers, and use a powerful low latency cloud service to handle …

• real-time Identity Resolution (including profile merging and switching),

• capturing of any available contextual and behavioural user data,

• unifying of all device, customer, and user identifiers,

• enriching with any available external data,

• inlining for real-time consumption,

• activating to any of your AdTech and MarTech solutions, using APIs, data streaming (in raw, selected, filtered, and aggregated form), as well as file based.

Maximising Benefits

Using the Unified Marketing Identifier (UMID) across your Analytics, MarTech, and AdTech solutions enables you to maximise the benefits of a unified visitor and customer view optimised through advanced real-time identity resolution using the most robust 1st party cookie solution not affected by browser restrictions and ad blockers.

This leads to …

• higher user recognition across media and devices, reducing user duplication, for example through cross-domain identity resolution.

• increased user reach and addressability.

• more impactful marketing engagements, especially outside logged in areas.

• prolongation of end-to-end user journey tracking and consent status, especially on browsers with cookie and local storage time to live restrictions like for example Safari.