Website Personalisation

Personalisation Tools

We support all personalisation tools, including for example Adobe Target, Kameleoon, Optimizely, just to name a few, by providing them access to key-value-pairs obtained from the fcData local storage key attributes object. See Web SDK | WebSDK-getFcDataEntry.

This data is updated in near-real-time using the Info Ident Track API via the Web SDK.

Alternatively, we can provide this data via transparent proxy inlining or via server-side API. For the server-side API the umdid cookie value can be used for example.

If server-side attributes data is required using umdid lookup, we would not restrict access to the umdid cookie by path, so that all 1st party domain calls can read it.

CMS Native

Teavaro provides a WordPress plugin as an end-to-end personalisation solution, which works across any WordPress editor and content type, from text, image, video, widget, etc. using shortcode wrapper.

It uses data from fcData local storage and enables this data within the WordPress CMS.

It also provides an out-of-the-box integration with Google’s dataLayer for Analytics tracking of impression and click events. The umid is also integrated for a unified user (visitor and customer) view, see more information here.

Please reach out to your account manager if you would like to use this plugin. We will send it to you as zip file. Once installed all updates are managed via the usual plugin update process.

Manage your shortcode wrappers with integrated audience data:

Active user data with profile attributes gets automatically posted into the WordPress CMS, where you can select it as part of the personalisation setup.

The attributes data is updated in near-real-time.

You will see all active profile attributes. You can also add not yet active profile attributes in your personalisation as custom attributes.

The shortcode wrapper can be updated at any time and can also be cloned to save time.

View and export your active user data:

You can view, search, filter, and export to CSV user data with all active attributes.

View personalised and default content views and click engagements:

All content wrapped with the personalisation shortcode wrapper is specifically tracked. You can see views and click engagements in your WP CMS. This data is also pushed into Google dataLayer.

Integrating into your website:

For example using blocks or any other editor.

Manage settings including user data retention:

For more information see https://cms-solution.teavaro.com/ .