Utiq Enhanced Use Cases

Teavaro has been the founding partner of Utiq, having provided Utiq with the platform technology and continuing to support the Utiq team with R&D, DevOps, and Project Management resources.

This page guides you through a number of use cases enhanced by Utiq’s martechpass in combination with Teavaro’s advanced IDR, data enrichment and inling capabilities.

Enabling Utiq in Web SDK

You can enable the Utiq martechpass for mobile and fixed individually through the Web SDK config.

Unique User Reach Across Own Media

Combining the martechpass with our advanced real-time IDR solution enhances the unique user reach across different owned media, from websites, apps, to email, and other messaging channels. Teavaro’s Unified Marketing Identifier (UMID) provides a unified profile view for visitors and authenticated users/customers. Our real-time profile merging ensures profile deduplication and a stable 1st party cookie link not affected by browser restrictions and ad blockers.

This leads to more acurate user data for analytics, profiling, and campaign audiences, which helps optimise engagements and targeted marketing campaigns across owned media channels.

The UMID provides a single user identifier, which can be used in your analytics, data cloud/DWH solution, marketing campaign and personalisation tools, removing the complexity of handling multiple ID stiching and resolutions.

First Party Data Activation Across Paid Media

Using the martechpass in combination with UMID and customer data matching (e.g. email hash) you can maximise your addressable first party audience activation for campaign targeting or exclusions.

We provide the UMID for your GA4/360 and Floodlight audience, leverage the Utiq mobile martechpass as person identifier and fixed (Wifi) martechpass as houshold or company identifier in combination with other IP address derived information.

Utiq Martechpass

Teavaro supports Utiq’s fixed and mobile martechpass (mtid). The mobile martechpass is treated as a person identifier, and the fixed martechpass as a household or company identifier.

For more information about the Utiq service, please see https://docs.utiq.com/.

Accessing Identifiers

Teavaro’s Web and Mobile App SDKs handle Utiq martechpasses and can inline required identifiers for use through local storage.

See below example of a user identified via mobile and fixed martechpass as well as login.

Event Listener

The best method to retrieve the umid and Utiq martechpass(es) (mobile and fixed) is to use our onFcDataAvailable event listener, which will tell you when they are available or updated.

JS API

You can retrieve the umid and identifiers stored in the profile using this API method:

Teavaro.API.getFcDataEntry('umid', 'identifiers');

JSON

{
  "umid": "b79fc820-70fc-4f03-8613-9887552d2b19",
  "identifiers": [
    {
      "name": "mt1",
      "value": "mt1-67h2p9VVPK2RWwuK7UJVSg"
    },
    {
      "name": "mt2",
      "value": "mt2-L8NMTaL2Ee2DSrWyuwgESA"
    },
    {
      "name": "customerId",
      "value": "003Td00000GSxn9IAD"
    },
    {
      "name": "email_sha256",
      "value": "a684079545719bb06100288b8ad5c97b0d2223935beb42eda37abedd4b074aca"
    }
  ]
}

Accessing it directly from local storage:

localStorage.fcData

JSON

{
  "umid": "b79fc820-70fc-4f03-8613-9887552d2b19",
  "state": 1,
  "identifiers": [
    {
      "name": "mt1",
      "value": "mt1-67h2p9VVPK2RWwuK7UJVSg"
    },
    {
      "name": "mt2",
      "value": "mt2-L8NMTaL2Ee2DSrWyuwgESA"
    },
    {
      "name": "customerId",
      "value": "003Td00000GSxn9IAD"
    },
    {
      "name": "email_sha256",
      "value": "a684079545719bb06100288b8ad5c97b0d2223935beb42eda37abedd4b074aca"
    }
  ],
  "permissions": {},
  "permissionsLastModification": {},
  "notificationHistory": [],
  "notificationStatus": {},
  "attributes": {
    "testProfile": "true"
  }
}