Product & Technical Documentation

User Identifier & Method Parameters

Used with Click Ident Track and Info Ident Track.

The following parameter and query string parameter naming convention should be adopted for profile identifiers, for example hashed email or user id used with login, click, and network identification:

Login Ident

Click to Page Ident

Click to App Ident

Click to Call Ident

Self Ident (e.g. via form)

Data type

Description

e1

e1cp

e1ca

e1cc

e1s

String

Lead ID

e2

e2cp

e2ca

e2cc

e2s

String - UUID

umid

e3

e3cp

e3ca

e3cc

e3s

String

Encrypted td.profileId

e4

e4cp

e4ca

e4cc

e4s

String - sha256

Reserved for fibre optic broadband ID (Telco specific).

e5

e5cp

e5ca

e5cc

e5s

String - sha256

Hashed DSL broadband ID. Telecom company specific.

e6

e6cp

e6ca

e6cc

e6s

String - sha256

Reserved for fibre optic broadband ID (Telco specific).

e7

e7cp

e7ca

e7cc

e7s

String - sha256

Hashed MSISDN (mobile phone number in international format).

e10

e10cp

e10ca

e10cc

e10s

String

Customer ID, usually a user or account ID obtained through login.

e11

e11cp

e11ca

e11cc

e11s

String - sha256

Hashed email, usually obtained through login or email campaign click.