IDR Pipeline Fields Configuration

User Identifier & Method Query String Parameters

Used with Click Ident Track and Info Ident Track.

The following query string parameter naming convention should be adopted for profile identifiers, for example hashed email:

	Login Ident	Click to Page Ident	Click to App Ident	Click to Call Ident	Self Ident (e.g. via form)	Data type	Description
1	e1	e1cp	e1ca	e1cc	e1s	String	Lead ID
2	e2	e2cp	e2ca	e2cc	e2s	String - UUID	UMID
3	e3	e3cp	e3ca	e3cc	e3s	String	Encrypted `td.profileId`
4	e4	e4cp	e4ca	e4cc	e4s	String - sha256	Hashed Kabel ID or fiber optic broadband ID. VFDE specific.
5	e5	e5cp	e5ca	e5cc	e5s	String - sha256	Hashed DSL ID. Telecom company specific.
6	e6	e6cp	e6ca	e6cc	e6s	String - sha256	Hashed Unitymedia ID. VFDE specific.
7	e7	e7cp	e7ca	e7cc	e7s	String - sha256	Hashed MSISDN (mobile phone number).
8	e10	e10cp	e10ca	e10cc	e10s	String	Customer ID, usually an account ID obtained through login.
9	e11	e11cp	e11ca	e11cc	e11s	String - sha256	Hashed email, usually obtained through login or email campaign click.

Identification Method Query String Parameters

Optional and not needed if above specific user identifier with method are used.

	Parameter name	Parameter value	Description
1	imi	1	Click to page
2	imi	2	Click to app
3	imi	3	Click to call
4	imi	4	Self identification by submitting PII, e.g. email, through form.