Platform User Guide

Welcome to FunnelManager, Teavaro’s web interface application for configuring and maintaining your

• 1st-party data collection,

• integration,

• identity resolution,

• activation

across any of your Media Channels, and within your Analytics, AdTech, and MarTech environment.

FunnelManager enables you to configure, visualise, and manage your data pipelines and data integration from the media touchpoint to your analytics, data warehouse and other campaign tools.

With FunnelManager, you can:

• Access Teavaro’s identity resolution and audience segmentation tools.

• Connect audience segments based on customer data, including user interactions and behaviours with multiple channel partner integrations.

• Configure data enrichment, identification, and tracking across your data pipelines.

• Measure effectiveness with real-time insights across identity resolution and marketing use cases.

This guide will walk you through the key features, setup process, and best practices for using FunnelManager effectively, ensuring that you can maximise Teavaro’s platform services.